Selling Equity in a Publishing Business

• Terms and definitions: Goodwill & Asset Value
• Your Company: A Storehouse of Value.
• What money is and what money is not.
• The three basic needs of most buyers or investors.
  • 1. Pay for the cost of acquisition,
  • 2. Return on capital invested,
  • 3. Payoff any debt incurred with acquisition.
• The best deals are win/win.
• Good documentation is the key to successful transactions.

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