How to determine the multiple
Ten publishing industry valuation factors.
1. Growth of sales & profits.
2. Performance of titles.
3. Quality of publishing niche & marketplace.
4. Expansion opportunities.
5. Competition.
6. Quality of management and employees.
7. Use of technology, efficiency and innovation.
8. Marketing, sales, distribution and reps.
9. Inventory turnover and record keeping
10. Desirability of the enterprise