PPT Slide
4. Grow! Rapid growth is more important than big profits.
5. Consolidate power within your niche. Buy up weaker competitors if you can. Build market share until you are the biggest fish in your pond.
6. Innovate and lead. Use the Internet, audio, video, journals, public speaking, foreign markets and all other media to build your business. Build up your rep network and channels of distribution
7. Go global. Quit being so provincial. The world needs what you've got.
8. Star Power. Big names attract big prices for your company. A children's book written by Barbara Striesand is more likely to get good press than a children's book by Stephen Kerr. Think "Chicken Soup", think "For Dummies".