Advice for companies venturing to Cannes 2017,
and what it can mean for them
and what it can mean for them
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Written by
Stephen J. Kerr & Sarah Nean Bruce
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Written by
Stephen J. Kerr & Sarah Nean Bruce
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PREAMBLE:
Three years ago, before our colleagues were heading off to Cannes, we posted a short article about branding. We find now, in 2017, that our advice is the same: Go to build your brand.
As an investment banker, brand adviser, and appraiser of entertainment properties - we have witnessed film sales companies and distributors make many of the same mistakes. They continue to acquire (and sell) movies and documentaries based on the metrics of the deal, and not based on a long-term strategy to build their brand, nor to establish a recognized global presence.
Three years ago, before our colleagues were heading off to Cannes, we posted a short article about branding. We find now, in 2017, that our advice is the same: Go to build your brand.
As an investment banker, brand adviser, and appraiser of entertainment properties - we have witnessed film sales companies and distributors make many of the same mistakes. They continue to acquire (and sell) movies and documentaries based on the metrics of the deal, and not based on a long-term strategy to build their brand, nor to establish a recognized global presence.
Our firm is all about helping companies build and realize their highest value: whether it is in film, television, music, video games, publishing or online. As you get ready to go to Cannes, we want you to think about what makes your company valuable, and to consider what you can do to enhance that value as you do your work of buying and selling films.
→ What is your brand?
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