Advice for Companies Doing Business
in the Streaming Industry
in the Streaming Industry
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Written by
William Sondheim, Greenfield Media
Stephen J. Kerr, Bel Age Medias &
Sarah Nean Bruce, Bel Age Medias
************************************************************
Written by
William Sondheim, Greenfield Media
Stephen J. Kerr, Bel Age Medias &
Sarah Nean Bruce, Bel Age Medias
************************************************************
IMAGE – FEATURED-GRAPHIC-HOW TO BUILD A BETTER STREAMING BIZ V2_sb.jpg
November 16, 2020
– 10 MINUTE READ –
PREAMBLE:
This is the first in a short series of succinct articles. Included in these pieces are questions posed by Stephen Kerr, and William Sondheim, along with their perspectives, and answers - via direct quotes - from owners and executives of streaming media companies who were recently interviewed.
William “Bill” Sondheim, a long-time media executive, who has built, run, and purchased streaming media companies brings his own unique insider insights on how to build a better streaming business.
Stephen J. Kerr, a 25-year veteran corporate and intellectual property appraiser, as well as an M&A intermediary, who has bought, sold, and valued streaming and home media companies, contributes his investment banking perspective to this topic.
The industry execs, we interviewed, share their “in-the-trenches” perspectives, and experiences, on the “OTT” streaming media industry.
– 10 MINUTE READ –
PREAMBLE:
This is the first in a short series of succinct articles. Included in these pieces are questions posed by Stephen Kerr, and William Sondheim, along with their perspectives, and answers - via direct quotes - from owners and executives of streaming media companies who were recently interviewed.
William “Bill” Sondheim, a long-time media executive, who has built, run, and purchased streaming media companies brings his own unique insider insights on how to build a better streaming business.
Stephen J. Kerr, a 25-year veteran corporate and intellectual property appraiser, as well as an M&A intermediary, who has bought, sold, and valued streaming and home media companies, contributes his investment banking perspective to this topic.
The industry execs, we interviewed, share their “in-the-trenches” perspectives, and experiences, on the “OTT” streaming media industry.
WHAT IS THE CURRENT STATE OF THE STREAMING MEDIA BUSINESS?
--"Streaming was part of the future — now it’s the only future" [The Verge] 1
→ There are the huge, multinational streamers, and then all the rest – small & mid-sized streamers. Streaming media’s pervasiveness is no longer hypothetical or speculative —
its dominance is now reality and a matter of fact… for all of us.
its dominance is now reality and a matter of fact… for all of us.
Sondheim and Kerr agree that more needs to be written about and for the more than 400 small and mid-sized streaming media companies in North America, plus the hundreds of others overseas. What is published in the media trade publications mostly focuses on the five or six heavyweight streaming channels (like Netflix, Apple+, and Amazon Prime), which are all owned by giant media conglomerates.
Much of what is written about the huge, multinational streamers is not very helpful to the abundant streaming company owners and executives hustling and struggling to compete in the crowded streaming media space.
Here it begins – everything streamers may want to know and are not afraid to ask.
Much of what is written about the huge, multinational streamers is not very helpful to the abundant streaming company owners and executives hustling and struggling to compete in the crowded streaming media space.
Here it begins – everything streamers may want to know and are not afraid to ask.
_____________________________
WHAT ARE THE FOUR PRINCIPAL ASSETS OF THE STREAMING MEDIA BUSINESS?
Both, Sondheim and Kerr, concur that CONTENT, DISTRIBUTION, SUBSCRIBERS / VIEWERS, and INFRASTRUCTURE / MANAGEMENT are any streamer’s four principal assets.
How well these assets have been managed, and how fast they have grown and evolved, are what create and sustain strong streaming media businesses.
Sondheim’s advice is aimed at strengthening a streamer from the inside out.
Kerr’s guidance relates to making media companies more valuable from the perspective of bankers, investors, and suitors.
Both points of view are important to smaller and mid-sized streaming media businesses.
Both, Sondheim and Kerr, concur that CONTENT, DISTRIBUTION, SUBSCRIBERS / VIEWERS, and INFRASTRUCTURE / MANAGEMENT are any streamer’s four principal assets.
How well these assets have been managed, and how fast they have grown and evolved, are what create and sustain strong streaming media businesses.
Sondheim’s advice is aimed at strengthening a streamer from the inside out.
Kerr’s guidance relates to making media companies more valuable from the perspective of bankers, investors, and suitors.
Both points of view are important to smaller and mid-sized streaming media businesses.
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