A Short Essay on How &
Why it Can Pay to Go Over The Top
Why it Can Pay to Go Over The Top
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Written by
Stephen J. Kerr & Sarah Nean Bruce
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Written by
Stephen J. Kerr & Sarah Nean Bruce
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Via floatleftTV-applying-principles-qa-automation
PREAMBLE:
We wrote this article because we wanted to help our indie TV & film producer / distributor business associates better understand current OTT opportunities. We recently interviewed several of our OTT-channel business associates to get the inside scoop on how to capitalize on over-the-top content.
We wrote this article because we wanted to help our indie TV & film producer / distributor business associates better understand current OTT opportunities. We recently interviewed several of our OTT-channel business associates to get the inside scoop on how to capitalize on over-the-top content.
➜ Demand for new content is exploding everywhere around us.
Most content creators are only aware of the biggest OTT platforms like Netflix, Amazon and Hulu, but have you heard of 420TV, PureFlix, Fuse, Outside TV, The Film Detective, Viceland, The Blaze, Shout! Factory TV, the Dove Channel, UP, Ride TV, WE TV, World Fishing Network, RFD-TV, Z Living or AFRO? These are just a few of the hundreds of new channels available through Sling TV or as downloads to your ROKU, Apple TV, Fire TV, or game platforms – such as Xbox, PlayStation or Wii.
“Most producers only concentrate on the top 1% of the OTT market. The lower 99% of OTT channels are often an afterthought.” ~ Bill Sondheim, Cinedigm
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