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STORY-TELLING & STORY-SELLING
A series of conversational articles and brief essays on
The Art & Science of the Entertainment Media Business
Written by Stephen J. Kerr & Sarah Nean Bruce
We presume that your company does not possess all rights to all the world’s territories for your movies/documentaries. Most of you tell us, you have foreign rights only, and with those rights - sometimes - expiring in just a few years. Or you may have domestic rights only, and your films are already available on Amazon or Netflix (or HBO / Starz / Cinemax / Epix / Showtime, etc.).
And, you are probably right. That is why making money off your back catalog of films needs to be systematic, automatic, and cost-effective.
The good news is the entire process of monetizing – ingesting, localizing, versioning, storing, transferring and collecting money from broadcasters and directly from consumers – has become seamlessly automated, and low-cost.
- ✓ Content should be mastered into the highest resolution that your media will support.
- ✓ Chain-of-title documentation must be fully in order, including rights management.
- ✓ Captioning and sub-titling files are needed.
- ✓ For A-VOD, you need natural advertising breaks built in (like a movie-of-the-week version).
Also, if you don’t already know, there is a new data storage and transfer protocol called Interoperable Master Format, or IMF for short, that many OTTs are adopting. This format enables better versioning, and deliverables.
Now may be the time that you segment your legacy content into genre categories like horror/thriller, family, romance, drama, sci-fi, and art-house. Consider bundling your niche titles (or do a content swap) and lay off titles that don’t define your brand. Look to sub-license to specialists in a specific genre, such as Christian, Horror, or Art-House. There are OTT channels, and other specialty broadcasters, around the world that appeal to niche audiences, and who willingly pay for the rights to license your older genre titles on their platforms.
There are several companies that can build, manage, deliver and monetize your content for your OTT at a low cost. Those companies have already created, and operate, the complex processing requirements. They may also leverage the power of cloud-based services from Amazon Web Services (AWS), and AWS Elemental.
The BAD NEWS:No longer can you rely on your back-catalog titles to carry their weight and offset overhead costs, without doing some work.
The GOOD NEWS:There is a huge and growing market for your content, including the 4K / UHD rights on your best titles. And, all this is just waiting for you to exploit it. The global OTT market is massive, and is getting larger every day.
It’s time for your older movies, television shows, and documentaries to get off their rear-ends and start contributing to your bottom line.
Our firm, Bel Âge Médias (B.Â.M.}, is a company specializing in developing film, television, and other media properties, as well as providing Business Development, Branding Guidance, Mergers & Acquisitions (M&A) expertise, Exit Strategies, and Investment Banking services. Additionally, under our ongoing 4K / Ultra HD initiative, we continue pursuing strategic alignments with high-end, entertainment technology providers, and explore low-cost alternatives for theatrical, televised, and online distribution of 4K and 2K films and television programs globally.
Bel Âge Médias • Santa Monica, California
Call Us - or Visit Us Online - or Email Us:
+1 310 666-6474
Stephen(@)BelAgeMedias.com • Sarah(@)BelAgeMedias.com
1 – THE OTT VIEW-NIVERSE: A MAP OF THE NEW VIDEO ECOSYSTEM | VARIETY – 04/29/2015 By Andrew Wallenstein http://variety.com/2015/digital/news/ott-map-video-ecosystem-1201480930/
2 - TO EXIT, OR NOT TO EXIT – STRATEGIES FOR FILM DISTRIBUTORS | BMC Online – 09/18/2017 by Stephen J. Kerr http://www.bizmark.net/blogs/to-exit-or-not-to-exit-strategies-for-film-distributors
3 - HOW TO BUY SELL MERGE OR VALUE A FILM DISTRIBUTOR | BMC Online – 06/06/2017 by Stephen J. Kerr
4 - CAPITALIZING ON OVER-THE-TOP CONTENT DEMAND | BMC Online – 09/11/2018 By Stephen J. Kerr
5 - WHAT IS YOUR 4K / UHD STRATEGY? | BMC Online – 01/05/2017 by Stephen J. Kerr http://www.bizmark.net/blogs/what-is-your-4k-uhd-strategy
IMAGE-VIA-kcbi-sleeping-on-couch.jpg – via KCBI.org
PHOTO_Sarah&Stephen.png – via BelÂgeMédias
Categories: #content #distribution #entertainment #OTT
SIMULTANEOUSLY PUBLISHED AT:
LinkedIn-Stephen J. Kerr – https://www.linkedin.com/today/author/stephenjkerr
LinkedIn Sarah Nean Bruce – https://www.linkedin.com/today/author/sarahneanbruce
BAM News – https://belagemedias.com/news/