When you create entertainment productions you need to think well beyond the borders of Los Angeles, or California… or North America for that matter. You should consider how to make people laugh, or cry or stand up and cheer in China, Poland, Brazil or New Zealand.
I recently had lunch with the owner of a Russian television network who is summering here in Los Angeles, soaking up more than our sunshine, he is here on a hunt for content that will entertain and delight his viewers back in Mother Russia. For God only knows what reason, the rest of the world looks to “Hollywood” to help fill their lonely hours. We Americans may no longer dominate the world car market, computer chips or appliances… but we still are seen as the “center of the universe” when it comes to creating and marketing entertainment.
Never mind that a lot of the best known American television shows are often just copies of their British predecessors, or that most of what Hollywood turns out is simply drivel… it is still better drivel than they are making elsewhere.
We (the American entertainment industry) are still very good at our jobs. We know how to conceive, produce and disseminate programming that the rest of the world likes to see. So, when you’re planning your next pilot, series or movie… think about people in the Philippines, Korea, Spain and Argentina.
What do you think they would like to see?
For they are your audience too.
I recently had lunch with the owner of a Russian television network who is summering here in Los Angeles, soaking up more than our sunshine, he is here on a hunt for content that will entertain and delight his viewers back in Mother Russia. For God only knows what reason, the rest of the world looks to “Hollywood” to help fill their lonely hours. We Americans may no longer dominate the world car market, computer chips or appliances… but we still are seen as the “center of the universe” when it comes to creating and marketing entertainment.
Never mind that a lot of the best known American television shows are often just copies of their British predecessors, or that most of what Hollywood turns out is simply drivel… it is still better drivel than they are making elsewhere.
We (the American entertainment industry) are still very good at our jobs. We know how to conceive, produce and disseminate programming that the rest of the world likes to see. So, when you’re planning your next pilot, series or movie… think about people in the Philippines, Korea, Spain and Argentina.
What do you think they would like to see?
For they are your audience too.
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