Blu-ray and VOD are gaining in popularity on traditional DVDs. According to Nielsen, while 83.6% of consumers watched home entertainment on DVD or Blu-ray, 45% watched content via a video game console and 44% via a digital video recorder, re-emphasizing the increasing importance of streaming and time-shifted viewing.
Almost 32% more of consumers surveyed in 2012 said they would rather stream a rental movie than acquire the DVD, compared to the numbers in 2011. In a shift that indicates a move toward on-demand TV watching, 29% more of the 2012 respondents opted for transactional VOD for TV shows, compared with the previous year. Per the report, 12% more preferred Netflix for watching movies and 24% more upped use of a subscription video-on-demand service to watch TV programs.
With the increase in streaming service choices, came the decline of premium video-on-demand (VOD) business. VOD saw almost 8% fewer consumers who ordered movies. Per the report, respondents buying movies on DVD dropped almost 1%.
“People do still purchase and rent physical DVDs and Blu-ray Discs, but streaming services such as Netflix and Hulu continue to gain traction as a convenient alternative, accessible through a variety of devices,” the report noted.
Sales of action-adventure films increased 24% to more than 126 million units, but sales of comedies and family fare declined 12% (104 million units) and 11% (97 million units), respectively. The top-selling discs included Disney/Marvel’s "The Avengers," Lionsgate’s "The Twilight Saga: Breaking Dawn — Part 1," and "The Hunger Games."
Author: Gina Hall is a Los Angeles-based writer and producer with more than 10 years experience in television, documentary and feature film production. She is a graduate of USC’s School of Cinematic Arts and blogs for the Huffington Post at huffingtonpost.com/gina-ha